UX research
UI design
Visual design
In this case study, I'll walk you through some steps of the journey, explaining my thought process and the decisions I made along the way. I'll also share the results of my work and some lessons learned.
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Instantly discover delicious meal recommendations tailored to your specific preferences.
For many busy individuals, the process of deciding what to eat on a daily basis is a time-consuming and frustrating endeavor. From dietary restrictions to personal preferences, and there's often a lack of time and energy to make a thoughtful decision. This leads to rushed, unsatisfying, and unhealthy choices, which can have a negative impact on overall well-being
I ran a survey using Tally. In this survey, I had to know the following…
Assumptions—
This person should have a considerable amount of income
This person has an active job or something that constantly brings cash into his pocket!
This person doesn't want to go through the stress of always choosing what to eat let alone preparing it.
This person prefers to order meals than cook them
This person does not have any critical health concerns regarding food
This person barely knows health-related information (like height, weight, diet types…), and neither is this person really concerned about it.
After validating these assumptions through the survey I ran above, I was able to get a reasonable view of who the ideal persona is.
User persona
Jonah is an unmarried 24-year-old software engineer.
He spends most of his time working from home.
He orders food most of the time as he doesn't have the skill or time to cook.
He is not much interested in cooking in the first place.
Since he spends most of his time working, he has little time to spend thinking of what best to take.
He would just love a suggestion.
He has no critical health concern so he is open to most suggestions
With Meel, you can instantly discover meal recommendations tailored to your specific preferences
The food discovery process should be simple and efficient, without any of the hassle or time commitment of traditional meal planning.
The goal is to make finding the next meal as effortless as possible. Simply provide a few key pieces of information and Meel should handle the rest, providing personalized recommendations in seconds. It's the solution for busy people who want to enjoy a good meal without all the hassle.
User’s preferences
The app must be able to cater for the preferences of the diverse needs of Jonah. Users must be presented with a chance to customize their results.
Budget cost
Budget was a recurring factor. Users love their suggestions to be within their means. They should be given a chance to allow only suggestions within a price range.
Simplicity
Since they are mostly busy professionals, they’d love to get their suggestions, order, and get back to their work as soon as possible. Every other thing should be de-emphasized.
What are the goals of this research?
Outline at least 2 direct competitors so you know who should be considered
Understand their product offering so you get a full understanding of the market you're entering and where the opportunities lie
Understand their customer’s feedback to see pain points you can exploit, and where they are getting it right
Understand how they built their product so you know the complexities that go into it.
Orange and Yellow Saffron in relation to food can be described as comforting, cheerful, satisfying, energizing, and creative. These colors can evoke a sense of contentment and coziness, while also stirring up feelings of nourishment, warmth, and energy.
DM Sans is often described as friendly, approachable, and highly legible. It's a typeface that's easy to read and has a warm, humanistic feel. It's clean and clear, but also has some personality and character. It's often seen as trustworthy and honest, and can create a sense of familiarity
Onboarding explain the main points as simple as possible
Authenticate with your email and password
Waiting for Jonah to request a suggestion. Users are expected to set their preferences when they use Meel for the first time. They also set their budget here
When Jonah asks for a suggestion for the first time, he has to answer a few questions. This is so meals according to his preferences are suggested
Suggesting a meal animation. I went for a satisfying animation while Jonah waits for his suggestion
2 meals are suggested for Jonah
Jonah's profile
More qualitative research could’ve been done to learn more about users.
Proper research leads to a well-informed design. The deeper the research, the better the insights, the better the design.
A lot of insights can be gotten from looking at the competitor.
Investing in animated interactions can be incredibly satisfying.